STRATEGY
Whether a brand is centuries-old or pre-natal, a professional marketing strategy based on real business principles is integral. Unlike many creative agencies, we understand budgets and financial reports and how marketing needs to play its part in generating revenue, not just spending the company's hard-earned cash.
JOURNEY MAPPING
By identifying all the touch points, we create alignment within the organization and a seamless experience throughout the customer journey.
SWOT ANALYSIS
This exercise provides a full picture when considering a product or brand’s strategy; with valuable learnings for any stage of its life cycle.
VALUES MAPPING
What do you stand for? What will you fight for? And what will you fight against? Highlighting values helps an organization find its direction and make promises it can truly deliver.
SIX THINKING HATS
Understanding a problem or question from different perspectives, enables a deep-dive approach to finding solutions and creative thinking.
BRAND CHARACTER
A binary-thinking process, which defines the personality, tone, pace and identity of a brand; allowing it to differentiate itself from the competition.
MARKET SEGMENTATION
Through developing customer profiles, we can better understand the values, interests and key motivators of your clients and create precision targeted events and campaigns.
POSITIONING
Understanding an industry, its competitors and the business landscape brings clarity of purpose and a better ability to attract the right client for your product or service.
KEY MESSAGING
How you communicate your brand impacts how your brand is perceived and develops internal and external clarity - are you saying the right things to the right people?
START, STOP, CONTINUE
By identifying what is working for a brand, and what is not, we can capture the intuition of a company, and formalize a strategy to grow the business.